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YouTube personality Jimmy Donaldson, known as MisterBeast, arrives for the 36th Annual Nickelodeon Kids’ Choice Awards at the Microsoft Theater on March 4, 2023 in Los Angeles.
Michael Tran | AFP | getty images
Internet sensation Jimmy Donaldson, better known as MisterBeast, recently took his talents to X, formerly known as Twitter, to see how his earnings from a video there would compare to his earnings on YouTube. .
In a Monday post on It earned over $263,000 after receiving over 150 million views in a week. He initially posted the video on YouTube in September.
“My first X video made over $250,000!” Donaldson wrote. “But that’s a bit of a sham. Advertisers saw the attention it was getting and they bought ads on my videos (I think) and thus my revenue per view is probably higher than you realize.”
In the video, Donaldson and his team venture into a variety of automobiles, including flying cars and amphibious cars. He also rode with Jay Leno.
x launched it Producer Revenue Share Program Last year, creators were provided a share of the advertising revenue generated from their posts. Creators can become eligible if their posts reach a certain number of users.
Since purchasing Twitter in 2022, Elon Musk has said that he hopes to turn Has brought in popular media personalities including Tulsi Gabbard. ,
Donaldson is the most popular person on YouTube, with over 370 million subscribers across all channels.
Musk welcomed his video to X with a quote post that read, “First MisterBeast video posted directly to X!” X CEO Linda Yaccarino shared video his own post,
Musk first suggested that Donaldson bring the material to X in December. Donaldson responded in an X post teasing an upcoming YouTube upload.
Here’s how he is replied For Musk: “The production costs of my videos are in the millions, and even with a billion views on If progress is being made, I’m ready to explore the possibilities.” ,
While his reported earnings from his first X video look like a big number, it’s not much for MisterBeast.
According to Forbes, Donaldson made $54 million last year and was the highest-earning creator in 2023. He’s also close to an agreement Amazon According to Puck’s report, the show is worth $100 million.
Additionally, the 150 million views on X may not be entirely organic. X users reported seeing the show as many times as an unmarked advertisement in their feed. Donaldson said on X that he felt the video was promoted by advertisers.
Still, Donaldson is showing that there is some earning potential for the maker economy on X, which is trying to move forward. Google’s YouTube and TikTok tap into the growing market of online influencers.
Watch: YouTube itself is worth $350 billion to $400 billion
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